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After rival companies such as Hoesch and Kaldewei launched acrylic bathtubs - as an alternative to the traditional cast iron bathtub - ACO presented the first round bathtub made of fibreglass polyester, with only an acrylic gelcoat, at the 1973 Frankfurt sanitary trade fair. Managing director Rolf Schönrock, however, did not consider such a niche product to be sufficient. He wanted to get into acrylic bathtub production.