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However, the trade fair was not without its mishaps: during the demonstration for a Swiss quarry owner, an hydraulic hose burst. Schönrock quickly distracted the audience, as he himself reported, with "delicacies and alcoholic beverages". Business was done. They generally succeeded in gaining the interest of the public. The first small series production started. The Ahlmann swivel bucket loader began its triumphal procession, and became a synonym for entrepreneurial action, willingness to take risks, the will to diversify, and organisational skills.
